Vote for AMS in the People's Project

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AMS have been named as a finalist in this year's 'People's Project'. One of only five organisations selected from the East of Scotland, we're asking for your vote to help us win £30,000 to develop our Walking Football Programme.

The People’s Projects is a partnership between the Big Lottery Fund, ITV, STV and The National Lottery that gives the public a say in awarding National Lottery funding to local projects across the UK.

From Monday 16th of April, we'll be asking if you can show your support by sparing a minute to vote for us in the Awards. The People’s Projects is a partnership between the Big Lottery Fund, STV & The National Lottery that gives the public a say in awarding National Lottery funding to local projects across the UK.

As part of being a finalist, a video about our programme will be screened on STV 2’s Live at Five programme on Friday 20th April. 


How to vote for AMS:

The easiest and quickest way for the public to vote for your project is online at
People will only be able to vote between 9am on Monday 16 April to midday on Monday 30 April 2018. These are the steps that people can follow to vote for your project:
Step 1 – Find our project!
Select a region on our map or list, by entering your postcode, or, if you are on a mobile device, allow the website to use your current location.
You can vote for one project in each region per email address but your votes must all be placed at the same time.
Step 2 – Click on a project in your chosen region
Watch the films to find out more about the projects and choose one to vote for within that region (preferrably ours - AMS Walking Football!)
Step 3 –Vote now
Once you have chosen a project, submit your vote or browse other regions to vote for projects in a different region.
When submitting your vote, the site will ask for your name, email address and postcode. You will then be emailed a link that you need to click on to confirm your vote. In order for your vote to be counted, please follow the link in the email and remember to check your junk folder too.


About our Project:

Our Walking Football programme is the first achievement of our AM Seniors activity. Offering two hours of Walking Football each week for all persons in the community who are over 50 years old, the programme allows for the specific target group to stay active, meet new people and interact socially with people in the local community aiming to forge friendships for people in the latter stages of their life.

One individual who has benefited from the programme is 68-year-old John McIntyre, who had open heart surgery in September 2015, says the sport is “a dream” for him. “This sport has given me a new lease of life.”

This project will employ sessional coaches, purchase basic equipment kit and pay for essential hall hire to help us development of walking football for the elderly and others.

It will allow us to build a one year development with participants, run a range of taster then ongoing sessions which will ultimately enable us to develop a solid base of interest, and inspire longer term engagement and participation. We will be aiming to develop mixed and single gender participants working both as mixed size groups, developing fitness, techniques and games in different combinations and numbers. The project will serve older people, heading for or beyond, and even well beyond, retirement. It will engage participants in relatively gentle but healthy exercise. But equally it will inspire many of those who are not motivated to participate in conventional individual exercise, e.g. commonly aerobics, and/or repetitive personal fitness routines, to join in this different type of activity which has combined social interaction, plus challenges to achieve, and healthy exercise.

It will also add further purposes, for those who do participate in individual exercise but want further opportunities and inspiration to maintain a health and fitness routine.

Austin MacPhee, founder of AMS said: “This is an exciting opportunity to raise awareness and support for our work and, with your help, to secure further much-needed funding. We urge local people to get behind us. If successful, our project will make a real difference to our local community by helping develop our walking football programme which already helps over 60s in the Cupar area by getting them active, but also socialising with one another, something some do not otherwise have opportunities to do.”

Martin Cawley, Director for Scotland of the Big Lottery Fund, said: “As the largest funder of community activity in the UK, we are proud to support grassroots groups that are using the vision, determination and drive of local people to strengthen communities. The People’s Projects showcases the best of these and is a chance for you to have your say on how National Lottery funding can benefit your local community.”


The project will:

■ Provide participants with health and fitness “goals” to aim for;

■ Create purposes beyond each individuals personal health aims and achievements;

■ Involve social interaction throughout and;

■ Provide the means for individuals to develop at their own pace but with team encouragement.

In the period we will be exploring a mix of activities and games and indeed a mix of group sizes e.g. from groups of 2-5 participants in shared exercise routines challenges and technique development, to playing teams of 5, 6, 7, plus combinations of substitutes in games (to facilitate rest and active periods). We plan for at least 14 participants per session we have estimated at least 80 participants will benefit. In terms of numbers over the year we will operate weekly over the whole year providing support for no less than two hours per week and a strong probability of up to 4 hours per week dependent on the combinations of sessional coaches and volunteers we use. We have no doubt, and initial response to the effect, that some of the participants themselves will wish to volunteer.


Why vote for AMS:

AMS is a charitable organisation working to serve Fife and the individuals within it by fostering and promoting education, health, social and life skills by using sport. The charity provides a wide range of football based sessions across North East Fife through our AM Soccer club strand which currently has over 500 participants playing football each week.